Festive DMs should feel celebratory and answer the practical questions: offer, delivery date, gifting. Templates for the main seasons:
Diwali
Happy Diwali, {name}! 🪔 Our festive collection is here with [offer] till [date]. Order by [date] for delivery before Diwali.
Shop Diwali picks
Dhanteras (jewellery, silver, home)
Shubh Dhanteras, {name}! ✨ Silver coins and gifting sets are here. Same-day dispatch till [date].
See gifting
Navratri
Navratri ready, {name}? 💃 Chaniya cholis from ₹[price], all sizes. Order by [date] for delivery before Day 1.
See the collection
Raksha Bandhan
Hi {name}! Rakhi + gift hampers are here 🎁 Order by [date] for delivery across India, or [date] for international.
Send a hamper
Wedding season
Congratulations, {name}! 💐 Bridal and guest looks are here. Custom orders need [weeks] weeks, so share your date early.
See wedding edit
Eid
Eid Mubarak, {name}! 🌙 Festive collection with [offer] till [date].
Shop Eid edit
Christmas and New Year
Merry Christmas, {name}! 🎄 Gift boxes from ₹[price], delivery till [date].
See gift boxes
Last days
Last [2] days, {name}! [Offer] ends [date] midnight.
Shop now
After the sale
Thanks, {name}! The festive sale has ended, but these are still available.
See what's left
Tips
- Put the delivery cut-off in every message
- Update DMs on the day the offer ends
- Plan keywords:
diwali, offer, gift, rakhi, navratri
See festive sale automation for the setup.
Frequently asked questions
Can I schedule DM changes?
Edit the automation on the day; changes apply to the next comment.
Should I use festival greetings for all audiences?
Use greetings that fit your audience and brand.
How early should festive automations go live?
With your first festive teaser, usually 3 to 6 weeks before.
Can I use emojis?
One festive emoji sets the mood.