Clear messages make a giveaway feel trustworthy. Here are templates for every stage.
Entry confirmation
You're entered, {name}! 🎉 Winner announced on [date] in our stories. Rules here.
Read the rules
With follow requirement
Opener:
Hey {name}! To complete your entry, tap below.
Complete entry
Follow request:
Almost done! Following @[account] is part of the rules. Follow, then tap below.
I'm following
Confirmation:
You're in, {name}! Good luck 🍀 Winner on [date].
See the rules
Rules page checklist
- Who can enter (age, location)
- Start and end dates
- How the winner is chosen
- Prize details
- How winners are contacted (and that you will never ask for payment)
- "This promotion is not sponsored, endorsed or administered by Instagram"
Winner message (sent by hand)
Congratulations, {name}! 🎉 You won [prize]. Please reply with your full name and delivery address. We'll never ask for payment or OTP.
After it ends: change the automation DM
Thanks for joining, {name}! This giveaway has ended. Here's our current offer instead.
See the offer
Public replies
- You're in! Good luck 🎉
- Entry confirmed ✅
- Counted! Details in DM
Short-form variations
If your audience prefers short messages, use these:
- Entry: "You're in! 🎉 Winner on [date]."
- Reminder (within 24 hours of their reply only): "Last day to enter, results tomorrow."
- After: "Giveaway closed, thank you! Here's 10% off as a thank-you."
A note on fairness
State how you will pick the winner before the giveaway starts, and stick to it. If you remove entries (bots, rule breakers), say so in your announcement. Fairness is what makes people enter your next giveaway.
See also
Running a giveaway with automatic DMs.
Frequently asked questions
Why say "we'll never ask for payment"?
Scammers impersonate brands after giveaways. Warning entrants protects them and you.
Should winners be DMed automatically?
No. Pick and message winners yourself.
Can I use "any comment" as the trigger?
Yes, for giveaways. Watch your plan's DM limits.