A follow-gate has three messages: the opener, the follow request, and the delivery. Each should be short and kind. Here are templates for each.
1. Opener (sent to every commenter)
- Hey {name}! Your [guide] is ready. Tap below and I'll send it 馃憞 路 Send it
- Hi {name}! Want the full [recipe]? 路 Yes please
- Thanks for asking, {name}! Tap to get it. 路 Get it now
2. Follow request (sent to non-followers)
Friendly
Almost there, {name}! This one's for followers 馃檪 Follow @[account], then tap below and it's yours.
I'm following
Value-led
Quick one, {name}: I share a new [recipe] every week, so this is for followers. Follow, then tap below.
Done, send it
Short
Follow @[account] and tap below to unlock it 馃敁
I've followed
Hinglish
Bas ek step, {name}! Follow karo @[account], phir neeche tap karo 馃槉
Follow kar liya
3. Retry (when the follow is not visible yet)
DM Flow adds a line like "I can't see your follow yet, it can take a few seconds" automatically before repeating your follow message.
4. Delivery
Here it is, {name}! 馃帀 [What it is and one tip].
Open it
What to avoid
- Guilt: "only real fans get this"
- Multiple demands: follow, like, share, tag 3 friends
- Long explanations of why
- Gating price requests
Frequently asked questions
What if they follow and unfollow?
There is no way to take a link back. Good content keeps them.
Do existing followers see the follow request?
No. They get the link straight after tapping the opener.
Can I gate with a story share?
No. Shares cannot be verified through the API.
Is the follow-gate on DM Flow's free plan?
No, it is part of the Growth and Pro plans. See pricing.