An opening message is a short first DM with a button. When the person taps, the conversation starts properly and the tool sends the link. This two-step flow enables follow-gates and opens Meta's 24-hour window for one more useful message.
When to use an opener
- You want a follow-gate
- You want to send more than one message (link plus a tip or reminder)
- You want only interested people to reach the link
When to skip it
- Price requests and product links: send them straight away
- Discount codes: one step is better
Templates
Simple
Hey {name}! It's ready. Tap below and I'll send it 👇
Send it
Specific
Hi {name}! The full price list with all 24 colours is ready. Want it?
Yes, send it
Warm
Thanks so much for asking, {name} 😊 Tap below and I'll share the link right away.
Send me the link
Creator
Heyy {name}! Got your comment. Tap and I'll send the [recipe] 🍝
Send the recipe
Service
Hi {name}! I can send our packages and available dates. Shall I?
Yes please
Hinglish
Hi {name}! Link ready hai, neeche tap karo 👇
Bhejo
Writing tips
- Say what they will get, not "click to continue"
- One button with a clear outcome
- Keep it to one or two lines
Frequently asked questions
Does an opener reduce clicks?
It adds one tap. For valuable content it barely matters; for urgent buying questions, skip it.
What if they type instead of tapping?
DM Flow treats typed words like "link" or the button text as a tap where it can.
Is the opener required for a follow-gate?
Yes. Follow status is only readable after the person responds.
Can I turn the opener off in DM Flow?
Yes, unless the follow-gate is on.