Fashion is the busiest category on Indian Instagram, and the one with the most repeated questions: price, sizes, colours, COD, delivery time. A boutique that answers them instantly sells more of what it already posts.
The questions you get every day
- Price? Rate? Kitna?
- Sizes available?
- Other colours?
- COD available?
- Delivery to my city / how many days?
- Stitched or unstitched?
A setup that works
Catch-all on every post
- Keywords:
price, rate, kitna, details, colours, available - DM: catalogue link + WhatsApp order button
Per-reel automations for your best pieces
- Same keywords
- DM with that exact piece:
Hi {name}! This Banarasi silk is ₹3,450, with blouse piece. 5 colours, ships in 2 days, COD available.
[Order on WhatsApp]
Size automation
- Keyword:
size - DM: size chart with "how to measure at home"
Ordering on WhatsApp
Most boutiques close orders on WhatsApp. Use a pre-filled link per product:
https://wa.me/91XXXXXXXXXX?text=Hi%2C%20I%20want%20design%20B12%20in%20size%20M
You know the design and size before you reply.
Reels that sell
- Try-on reels with the price on screen
- "3 ways to style one dupatta"
- Fabric close-ups with the keyword CTA
- Restock announcements with
NOTIFY
Festive and wedding season
Prepare festive keywords and catalogues weeks ahead. See festive sale automation.
Measure
Orders per reel and per keyword. Use a design code in the WhatsApp message to track which reel sent the buyer.
Frequently asked questions
Should I show prices on reels?
If prices are fixed, showing them builds trust. Use the DM for details and ordering.
What about resellers with supplier catalogues?
Add your margin and make your own catalogue. Send that link.
How do I handle "DM me" comments from buyers?
They opened the door. Your automation can include dm as a keyword.
Can I use a follow-gate?
Not on price requests. Use it for free styling guides.