Coaches and course creators live on trust. Instagram builds it through useful content; DMs convert it. The problem is volume: answering every "how do I join?" by hand takes hours. Automation does the first reply and leaves the real conversations to you.
The path from viewer to client
- Reel that teaches one useful thing
- Comment keyword for a deeper resource
- DM delivers the resource
- Resource invites them to a free class or call
- Call or class converts to a paid programme
Automations to set up
| Keyword | Sends | Follow-gate |
|---|---|---|
| GUIDE | Free PDF or mini-course | Optional |
| CLASS | Free live class registration | No |
| CALL | Discovery call booking | No |
| FEES | Programme page with fees | No |
Example DMs
Here's the 5-step content plan I use with clients, {name}. If you want help applying it, the free class on Sunday walks through it live.
[Get the plan]
Hi {name}! Fees, curriculum and the next batch date are all here. Questions? Reply and I'll answer personally.
[See programme]
Content that converts
- Teach a specific framework in 30 seconds
- Show a student's before and after (with permission, honest results)
- Answer one objection per reel ("I don't have time")
Keep it honest
Avoid income or result guarantees. They mislead, and platforms and regulators take a dim view.
Frequently asked questions
Should I ask for an email before the free resource?
It builds your list but reduces completions. Many coaches give first and invite to a class.
How do I handle "fees?" comments?
Answer openly in the DM. Hiding fees loses trust.
Can I automate DMs for my existing students?
Comment-to-DM is for comments. Use your course platform or WhatsApp for students.
How many keywords should I run?
Two or three evergreen ones, plus campaign keywords.