Vehicle reels get "on-road price?", "EMI?", "colours?", "test drive?". These are high-value leads, and buyers usually contact several dealers. Answering first, with useful information, gets you the showroom visit.
Automations
| Keyword | Sends |
|---|---|
| PRICE / ONROAD | On-road price enquiry form or WhatsApp |
| EMI | EMI calculator or finance enquiry |
| TESTDRIVE | Test drive booking |
| OFFER | Current offers page |
Example DMs
Hi {name}! On-road price depends on variant and your city. Tap to get the exact quote on WhatsApp within the hour.
Get on-road price
Hi {name}! Book a test drive at our [area] showroom, or we can bring the car to you.
Book test drive
Be accurate
On-road prices include registration and insurance, which vary. Ex-showroom prices from the manufacturer are a safe public reference. Avoid quoting final prices without details.
Follow up fast
A test drive request should get a call the same day.
A sample setup for a dealership
| Automation | Scope | Keywords | DM sends |
|---|---|---|---|
| Price enquiry | Every post | price, onroad, on road, kitna | WhatsApp quote link |
| Test drive | Every post | testdrive, test drive, demo | Booking form |
| Model reels | That reel | price, colours, variants | Model page with variants |
| Offers | Offer posts | offer, discount, exchange | Current offers page |
Add common spellings: onroad, on-road, on road. Matching works on whole words, so "on road price?" matches on road if you add it as a keyword.
What buyers want in the first reply
- Variants and the ex-showroom price range
- Colours available now, not just in the brochure
- Waiting period for popular variants
- Exchange and finance options
One short message with these, plus the WhatsApp button, beats a brochure link.
Reels that bring footfall
- Walkarounds of the actual car in your showroom, not stock footage
- Variant comparisons: "what you get in the top model"
- Delivery celebrations with the customer's permission
- Service tips that show after-sales care
Mistakes to avoid
- Quoting an on-road price without knowing the buyer's city and variant
- Letting WhatsApp enquiries wait. Car buyers compare dealers the same day.
- Using "any comment" on delivery celebration reels, where people comment congratulations
Frequently asked questions
Can I share ex-showroom prices in the DM?
Yes, if they are current and you label them clearly.
What about used cars?
Per-car reels with per-car automations: price, kilometres, year, inspection report link.
Should I collect the buyer's city?
Yes, in the form. It affects the quote.
Can I send brochure PDFs?
Yes, as links.