Event promotion on Instagram is a countdown: teasers, line-up reveals, early-bird deadlines, last tickets. Each post brings "tickets?", "price?", "where?". Automation answers them in seconds, which matters when early-bird prices end at midnight.
Automations
| Keyword | Sends |
|---|---|
| TICKETS | Ticket page with current price tier |
| LINEUP | Line-up and schedule |
| VENUE | Map, parking, entry rules |
| GROUP | Group booking form |
Example DMs
Hi {name}! 🎶 Early-bird tickets are ₹799 till Friday midnight, then ₹1,099. Entry from 6 pm, [venue].
Get tickets
Hi {name}! Line-up and timings are here. Gates open at 5:30 pm.
See line-up
Update DMs at each stage
- Early-bird ends: update the price in the DM the same night
- Sold out: change to a waitlist or next event link
- Event day: venue, entry and parking info
After the event
- Change the DM to photos, recording, or the next event's waitlist
- Use
NEXTkeyword on recap reels
A sample setup
| Automation | Scope | Keywords | DM sends |
|---|---|---|---|
| Tickets catch-all | Every post | tickets, price, pass, entry | Ticket page |
| Line-up | Line-up posts | lineup, artists, schedule | Schedule page |
| Venue | Every post | venue, location, parking | Map and entry rules |
| Groups | Every post | group, corporate | Group booking form |
A posting timeline
| When | Post | Keyword |
|---|---|---|
| 6 weeks before | Announcement | NOTIFY (waitlist) |
| 4 weeks | Early-bird opens | TICKETS |
| 3 weeks | Line-up reveal | LINEUP |
| 1 week | Last early-bird day | TICKETS |
| Event week | Venue and entry info | VENUE |
| After | Recap | NEXT |
Writing ticket DMs
Include the current price tier, the deadline and one practical detail:
Hi {name}! Phase 2 tickets are ₹1,299 until Sunday, then ₹1,599. Under-12s free with an adult.
Book tickets
Update the DM the moment a phase changes. A DM quoting an expired price creates angry messages at the gate.
Mistakes to avoid
- Fake scarcity ("only 10 left!") that is not true
- Forgetting to switch the DM after the event
- Sending ticket links on posts about safety incidents or cancellations. Turn automations off on those posts.
Frequently asked questions
Can I sell tickets inside Instagram?
Link to your ticketing page. Instagram does not process ticket payments in DMs.
What about free events?
Send a registration form to know numbers and to contact attendees with consent.
How do I handle refunds questions?
Link to your ticketing page's refund policy and answer complaints personally.
Should I gate tickets behind a follow?
No. Ticket buyers should have no extra steps.