Home makeover reels attract people who are planning a renovation, often months away. They ask "cost?", "which city?", "how long?". Automation gives them a useful first answer and books the serious ones for a consultation.
Automations
| Keyword | Sends |
|---|---|
| COST / PRICE | Price guide (per sq ft ranges, sample budgets) |
| PORTFOLIO | Project gallery |
| CONSULT | Consultation booking form |
| KITCHEN / WARDROBE | Category-specific catalogue |
Example DM
Hi {name}! Here's our price guide for 2BHK interiors in Ahmedabad, with three sample budgets 🏠 Free site consultation within city limits.
[See price guide]
The consultation form
- City and area
- Property type and size
- Possession or renovation date
- Budget range
- Scope (full home, kitchen, wardrobes)
Reels that bring leads
- Before and after
- "What ₹5 lakh gets you in a kitchen"
- Material comparisons (laminate vs acrylic)
- Space-saving ideas for small flats
A sample setup
| Automation | Scope | Keywords | DM sends |
|---|---|---|---|
| Price guide | Every post | cost, price, budget, rate | Price guide page |
| Consultation | Every post | consult, visit, quote | Booking form |
| Kitchen reels | Kitchen posts | price, details, kitchen | Kitchen catalogue with finishes |
| Project reveal | That reel | price, details | "This 3BHK was done in ₹X range" + guide |
What to put in a price guide
People ask "cost?" because they have no idea of the range. A good guide answers honestly:
- Price per square foot ranges for basic, mid and premium finishes
- Three sample budgets: a 1BHK refresh, a 2BHK full interior, a modular kitchen
- What drives cost up: material choice, hardware brand, false ceiling, custom furniture
- Timeline: design weeks, execution weeks, handover
- What is not included: civil work, appliances, decor items
A guide like this filters people who expected half the budget and reassures people who were afraid to ask.
Reels that convert
- "Before / after in 15 seconds" with the budget on screen
- One material explained in detail (laminate vs acrylic vs PU)
- Small-flat storage tricks
- Site progress updates for ongoing projects, which show you deliver
Mistakes to avoid
- Hiding all prices. "Price on request" invites people to assume the worst.
- Sending the full portfolio to a kitchen question.
- Long consultation forms. Ask the essentials; collect details on the call.
- Promising timelines that depend on builders and suppliers you do not control.
Frequently asked questions
Should I share price ranges?
Ranges filter enquiries and build trust.
How do I handle out-of-city leads?
Say your service area in the DM.
Can furniture brands use this?
Yes, with product links instead of consultation forms.
When should I follow up?
Within a day. Renovation buyers compare several designers.