Photographers' best marketing is their work, and Instagram shows it beautifully. The enquiries that follow repeat: packages, dates, travel, delivery time. Automation sends the answers so you can stay on shoots and edits.
Automations
| Keyword | Sends |
|---|---|
| PRICE / PACKAGE | Packages page or PDF |
| DATES | Availability form |
| PRESET | Free or paid Lightroom preset (for creators selling presets) |
| PORTFOLIO | Full galleries by category |
Example DM
Hi {name}! Wedding packages, deliverables and timelines are here 📸 We're taking bookings for 2027. Share your date and I'll confirm availability.
[See packages]
The form
- Event type and date
- City and venue
- Hours of coverage
- Budget range
Selling presets or courses
For creators selling presets: PRESET sends a free sample with a follow-gate, and a second keyword sends the paid pack.
A sample setup for a wedding photographer
| Automation | Scope | Keywords | DM sends |
|---|---|---|---|
| Packages catch-all | Every post | price, package, cost, charges | Packages page |
| Availability | Every post | dates, available, booking | Enquiry form |
| Featured wedding | That reel | price, details | "This coverage was our Signature package" + packages |
| Free preset | Preset reel | preset | Preset download (follow-gate on) |
The featured-wedding automation matters more than it looks. Someone who comments on a reel of a Udaipur palace wedding wants to know what that coverage would cost, not your full list of maternity shoots. Telling them which package it was, in one line, makes the price feel real.
Content that brings enquiries
- The first 3 seconds of the best moment, then the CTA: "Comment DATES to check availability"
- Behind the scenes of a shoot: lighting, posing, how you handle a crowded mandap
- Same-day edits posted the next morning, while families are still sharing
- "What's included" reels that walk through deliverables: number of edited photos, album, film length, delivery time
- Location guides for your city: best pre-wedding spots, permits, timings
Mistakes photographers make with automation
- Sending a portfolio link when someone asked about price. Answer the question first.
- Forgetting the season. A December date in March is urgent; say "dates are filling" only when it is true.
- Asking for too much in the enquiry form. Date, city and budget are enough to start the conversation.
- Not following up. A couple who fills the form at 11 pm should get a WhatsApp message by the next afternoon.
Keep the enquiry warm
When a couple fills the form, send a short personal message: who you are, a gallery that matches their venue type, and a suggested call time. Automation got them to you; the personal follow-up books them.
Frequently asked questions
Should I show prices?
Starting prices filter enquiries; full quotes can be custom.
Can I send galleries?
Yes, as links to your website or gallery platform.
How fast should I follow up?
The same day. Couples and clients contact several photographers.
Should I gate the free preset?
It is a good fit for a follow-gate.