Property reels get comments like "price?", "location?", "2BHK available?" from people who may be serious buyers or just curious. Automation answers everyone instantly and lets the serious ones identify themselves.
What buyers ask
- Price and price per sq ft
- Exact location
- Configurations (1, 2, 3 BHK)
- Possession date
- RERA number
- Loan options
The setup
Per-project automation
- Keywords:
price, details, location, brochure, 2bhk, 3bhk - Public reply: "Brochure sent in DM 🏡"
- DM:
Hi {name}! Here's the brochure with floor plans and price list for Green Meadows, Gota. RERA: (your number). Want a site visit this weekend?
[Book site visit]
The button goes to a short form or WhatsApp with a pre-filled message naming the project.
Qualify gently
Ask for details in the form, not in Instagram:
- Name and phone
- Budget range
- Configuration
- Preferred visit time
A short form gets more completions than a long one. Say how you will use the number.
Compliance
- Mention the RERA registration number where required
- Do not promise returns or prices that are not in writing
- Follow the DPDP Act for contact details
Reels that work
- Walkthroughs with the price range on screen
- "What ₹60 lakh gets you in (area)"
- Sample flat tours, amenities, neighbourhood
- Possession updates for ongoing projects
Follow-up
Call or WhatsApp within the same day for site visit requests. Interest cools fast.
Frequently asked questions
Should I put the price in the DM?
A price range builds trust and filters out non-buyers.
Can I send the brochure PDF?
Yes, as a link. Keep it under 10 MB.
How do I avoid time-wasters?
The form with budget and timeline is your filter.
Does this work for rentals?
Yes. Use keywords like rent and a form for move-in date and budget.