Food reels make people hungry, and hungry people ask: menu? price? where? do you deliver? Answer in seconds and they order tonight. Answer tomorrow and they ordered somewhere else.
Common comments
- Menu? Price?
- Location / address?
- Do you deliver to (area)?
- Timings?
- Table booking?
- Veg / Jain options?
Automations
Menu catch-all on every post
- Keywords:
menu, price, rate, kitna - DM:
Hi {name}! Here's our full menu with prices 🍽 We're open 12 to 11 pm, and deliver within 5 km.
[See menu]
Location
- Keywords:
location, address, where, kaha - DM: Google Maps link, timings, parking note
Booking
- Keywords:
book, table, reservation - DM: booking form or WhatsApp link
Order online
- Keyword:
order - DM: your own ordering page, or Swiggy and Zomato links
Reels that bring orders
- The dish being made, with the price on screen
- "Under ₹199" combos
- Weekend specials with
SPECIALkeyword - Festival menus (Navratri thali, Christmas bakes)
A note on delivery apps
Sending people to your own WhatsApp or ordering page avoids app commissions for repeat customers. Many restaurants send both and let the customer choose.
A sample setup
| Automation | Scope | Keywords | DM sends |
|---|---|---|---|
| Menu | Every post | menu, price, rate | Menu page |
| Location | Every post | location, address, where | Maps link + timings |
| Order | Every post | order, delivery | Ordering page or apps |
| Specials | Special posts | special, combo | This week's special |
| Bookings | Every post | book, table, party | Reservation link |
Writing the menu DM
Include timings, delivery radius and one highlight:
Hi {name}! Full menu with prices is here 🍛 Open 11 am to 11 pm, delivery within 6 km. Try the Sunday thali, it sells out by 2 pm.
See menu
Group bookings and parties
Birthday and office party enquiries are worth more than single orders. A party keyword can send packages per head and a booking form.
Content that brings diners
- The sizzle, the pour, the first bite
- "Under ₹299" meals
- Chef or owner introductions
- Weekend specials announced on Thursday
Mistakes to avoid
- Old menus with old prices. Use one link you keep updated.
- Not mentioning veg, Jain or allergen information when asked
- Replying to delivery complaints with an automated menu link. Turn off "any comment" on such posts.
Frequently asked questions
Should the menu be a PDF or a page?
A web page or Google Drive link that you can update without changing the automation.
Can I send the Zomato link?
Yes.
What about Jain or vegan questions?
Add a keyword like jain with a message listing those dishes.
Will automation answer complaints about orders?
No. Reply to complaints yourself, quickly.