Beauty is visual, so Instagram is the shop window. Transformations, bridal looks and nail art get comments asking for prices and dates. A salon that replies instantly gets the booking.
What clients ask
- Price for this service?
- Available on (date)?
- Location?
- Bridal packages?
- Home service?
Automations
Price list on every post
- Keywords:
price, rate, charges, kitna - DM:
Hi {name}! Here's our full service menu with prices ✨ Weekday slots usually open within 2 days.
[See prices]
Bridal
- Keywords:
bridal, wedding, dates - DM:
Congratulations, {name}! Our bridal packages and available dates for the season are here. Dates fill early for November and December.
[See bridal packages]
Booking
- Keywords:
book, appointment, slot - DM: booking link or WhatsApp
Reels that book clients
- Before and after (with consent)
- "What ₹999 gets you" packages
- Artist introductions
- Trending looks with
LOOKkeyword sending how to book it
Practical tips
- Mention cancellation and advance payment rules in the booking page
- For bridal, ask for wedding date and city in the form
- Keep price lists updated before wedding season
A sample setup
| Automation | Scope | Keywords | DM sends |
|---|---|---|---|
| Service menu | Every post | price, rate, charges, kitna | Full price list |
| Bridal | Bridal posts | bridal, wedding, dates, package | Bridal packages + date form |
| Booking | Every post | book, appointment, slot | Booking link |
| Look reels | That reel | price, look, details | That service's price + booking |
What to include in the price list
- Service, duration, price
- Which stylist or artist level (junior, senior, creative director)
- Patch test requirements for colour and chemical services
- Cancellation and late policy
- Home service charges, if offered
Bridal enquiries need a different message
Bridal clients plan months ahead and compare artists carefully. The DM should give:
- Package names with starting prices
- What is included (trial, draping, hairstyling, touch-up kit)
- Travel policy for destination weddings
- How to block a date (advance amount)
Congratulations, {name}! 💍 Bridal packages start at ₹18,000 including a trial. Destination weddings are welcome. Share your date to check availability.
Check my date
Content that fills the calendar
- Transformation reels with the service name and price on screen
- "What to ask before booking a bridal artist"
- Hair care tips that answer common worries
- Staff introductions, so clients know who they will meet
Mistakes to avoid
- Answering "price?" for a complex colour service with a fixed number. Give a range and invite a consultation.
- Letting bridal DMs sit for days during wedding season
- Before-and-after photos without clear client consent
Frequently asked questions
Should I show prices publicly?
A starting price builds trust. Bridal is often quoted.
Can I collect an advance?
Through a UPI or payment link on the booking page or WhatsApp.
How do I handle last-minute requests?
Add "for same-day slots, WhatsApp us" in the DM.
What about male grooming?
Separate keyword and price list if the services differ.