Travel reels make people dream, and some of them start planning on the spot: "price for 2?", "itinerary?", "dates?". A travel business that sends a clear itinerary in seconds gets the enquiry.
Automations
Per-package reels
- Keywords:
price, itinerary, details, package - DM:
Hi {name}! Here's the 6-day Kashmir itinerary with hotels and price per person from ₹24,900 (twin sharing). Departures every Friday till March.
[See itinerary]
Enquiry
- Keyword:
enquire, plan, custom - DM: short form (dates, people, budget, city of departure) or WhatsApp
What to include in the itinerary page
- Day-by-day plan
- Hotels and meal plan
- What is included and excluded
- Price basis (per person, sharing)
- Cancellation policy
- How to book and pay
Reels that bring enquiries
- "What ₹30,000 gets you in (place)"
- Real trip footage from your groups (with consent)
- Best time to visit guides
- Group departure announcements with
JOINkeyword
A sample setup
| Automation | Scope | Keywords | DM sends |
|---|---|---|---|
| Package catch-all | Every post | price, package, details, itinerary | All packages page |
| Per-destination | Destination reels | price, itinerary, dates | That itinerary |
| Group departures | Group trip posts | join, seats, dates | Departure dates + booking form |
| Custom trips | Every post | custom, plan, honeymoon | Enquiry form |
Writing a DM for a package
Answer the three questions every traveller has: how much, how long, when.
Hi {name}! Spiti in 8 days, ₹28,500 per person (twin sharing), including stays, meals and a Tempo Traveller from Manali. Next departures: 14 and 28 June.
See itinerary
Avoid "starting from ₹9,999*" with the real price buried in exclusions. Travellers notice, and it costs trust.
Content ideas
- Day-by-day snippets of a real trip, with the day number on screen
- "What I'd pack for (destination) in (month)"
- Cost breakdowns: where the money actually goes
- Group trip highlights with travellers' consent
- Visa or permit explainers for popular destinations
Seasonality
Update DMs at the start of each season. A Ladakh DM in December should say the season opens in May and invite people to the waitlist, not send last year's prices.
Mistakes to avoid
- Sending a PDF that is 40 MB. It will not open on mobile data.
- Forgetting the departure city. A Mumbai-departure price confuses a Delhi traveller.
- Not mentioning the cancellation policy before payment.
Frequently asked questions
Should I show prices?
A "from" price filters serious enquiries.
Can I take bookings directly?
Link to your booking page or take an advance via a payment link after confirming details.
What about seasonal packages?
Update the automation DMs at the start of each season.
Do I need a follow-gate?
No, enquiries should be frictionless.