Wedding content is some of the most saved and shared on Instagram. Comments ask "price?", "available in December?", "which venue?". These are high-value enquiries, and couples contact several vendors at once. Speed wins.
Automations
Portfolio and packages
- Keywords:
price, package, details, cost - DM:
Congratulations, {name}! 💐 Here's our decor portfolio with packages starting from ₹1.5 lakh. December dates are filling fast.
[See packages]
Availability
- Keywords:
dates, available, booking - DM: form asking wedding date, city, venue, guest count, budget
Specific setups
- Per-reel automation for signature setups: "This mehendi setup with marigold canopy, from ₹85,000"
The enquiry form
Short and specific:
- Names and phone
- Wedding date(s) and functions
- City and venue (if booked)
- Guest count
- Budget range
Follow up the same day
Call or WhatsApp promptly. Couples often decide between the first few vendors who respond properly.
Reels that bring enquiries
- Full setup reveals
- Before and after of a venue
- Budget breakdowns ("Decor for 200 guests")
- Behind the scenes on wedding day
A sample setup
| Automation | Scope | Keywords | DM sends |
|---|---|---|---|
| Packages | Every post | price, package, cost, budget | Packages with starting prices |
| Availability | Every post | dates, available, book | Enquiry form |
| Signature setups | That reel | price, details | That setup's price range |
| Venues | Venue posts | venue | Partner venues list |
The enquiry form, again
Couples contact many vendors. A short form gets more completions:
- Your names and phone
- Wedding date and city
- Functions you need help with
- Approximate guest count
- Budget range
Anything else can wait for the call.
Content that books weddings
- Setup reveals with the budget range on screen
- "Mehendi under ₹1 lakh" style breakdowns
- Timelapse of a setup going up, showing your team's work
- Real couple stories (with permission)
- Planning checklists: "what to book 9 months before"
Mistakes to avoid
- Sending a 60-page portfolio PDF in response to "price?"
- Quoting without the date: season and day of the week change prices
- Waiting days to call. Couples often decide within the week they enquire.
Frequently asked questions
Should I show starting prices?
A "starting from" price filters enquiries and builds trust.
Can I send a PDF portfolio?
Yes, as a link. Keep it light enough to open on mobile data.
What about venue partners?
A keyword like venue can send your partner venue list.
Do follow-gates make sense?
No. Make enquiring easy.