The difference between a reel that gets 15 comments and one that gets 500 is often a single line. A good comment CTA says what to type and what you will get. Here are 40 you can adapt, grouped by goal.
How to use these
- Show the CTA as on-screen text in the first 3 seconds and again at the end
- Say it in the voice-over
- Put it in the first line of the caption
- Set the keyword in your automation before posting
Prices and products
- Comment PRICE and I'll DM you the price and sizes.
- Want this one? Comment LINK and it's in your inbox.
- Comment SIZE for the size chart before you order.
- All 12 colours in one list. Comment COLOURS.
- Comment CATALOGUE for every design with prices.
- Comment SHOP and I'll send the exact product.
- Comment KITNA and I'll send the rate 😉
- Comment STOCK to see what's left in your size.
Free resources
- Comment GUIDE for the full step-by-step guide.
- Comment RECIPE and I'll send quantities and timings.
- Comment PLAN for the free 7-day plan.
- Comment NOTES for the PDF.
- Comment TEMPLATE and I'll send the one I use.
- Comment LIST for every tool I mentioned.
- Comment CHECKLIST before you start.
- Comment SCRIPT for the exact words I used.
Bookings and services
- Comment BOOK for available slots this week.
- Comment DATES and I'll send our wedding calendar.
- Comment TRIAL for a free trial class link.
- Comment VISIT to book a site visit.
- Comment MENU for this week's menu and order link.
- Comment QUOTE and I'll send the quote form.
Launches and drops
- Comment DROP for early access before it goes public.
- Comment NOTIFY and I'll message you when it's live.
- Comment WAITLIST to get on the list.
- Comment FIRST for the launch-day price.
Offers
- Comment CODE for 15% off your first order.
- Comment DIWALI for the festive sale link.
- Comment OFFER, it ends at midnight.
- Comment GIFT for our gifting combos.
Engagement and community
- Comment 🔥 if you want part 2.
- Comment YES and I'll send you the full video.
- Comment ME if this is you, I'll send the fix.
- Comment HELP and I'll send our free consultation link.
Hinglish
- Comment PRICE, rate DM mein bhej dungi 😊
- Comment LINK, seedha inbox mein milega.
- Comment SIZE, size chart bhejte hain.
- Comment MENU, is hafte ka menu bhejte hain.
- Comment DETAILS, sab details DM mein.
- Comment JOIN, free class ka link bhejte hain.
Rules for writing your own
- One word. Uppercase in captions so it stands out.
- Say the benefit. "for the full recipe", not just "for the link".
- Match the automation. The keyword on screen must be a keyword in the tool.
- Be honest. Deliver what the CTA promised, every time.
Pair each CTA with a DM
For each CTA, write the matching DM in advance. Our auto DM message templates have one for most of the CTAs above.
Frequently asked questions
Are "comment for link" CTAs engagement bait?
Instagram discourages bait like "comment YES if you agree" designed only to game reach. Asking people to comment to receive something you actually send is a genuine request.
Should the keyword be in English?
Use the word your audience naturally types. You can add several variants.
How long should the CTA stay on screen?
Long enough to read twice: two to three seconds.
Can I use the same keyword on every reel?
Yes, with an every-post automation, if the reply is the same.