The short answer
- Choose Inro if you want story mention and reply automations, an AI agent, campaigns and team seats for a larger marketing team.
- Choose DM Flow if you sell in India and want comment-to-DM with follow-gates at a flat price in rupees, paid by UPI.
We build DM Flow. Inro's details below come from its public pricing page, linked.
Features side by side
| Feature | DM Flow | Inro |
|---|---|---|
| Comment-to-DM on posts and reels | ✅ | ✅ |
| Keyword triggers | ✅ Up to 20 per automation | ✅ |
| Follow-gate before the link | ✅ Growth and Pro | Not listed on pricing page |
| Story mention and reply automation | ❌ | ✅ |
| AI agent | ❌ | ✅ (credits on Free, included on Pro) |
| Team members | One login per workspace | Up to 10 on Pro |
| Lead list with CSV export | ✅ | Not listed on pricing page |
| Official Instagram API | ✅ | ✅ |
| Pricing currency | ₹ INR, UPI and cards | € EUR |
Pricing compared
DM Flow: Free ₹0 (1 live automation, 200 DMs a month), Growth ₹999/month, Pro ₹1,299/month for 3 Instagram accounts, plus 0% GST. See pricing.
Inro, from its pricing page in October 2026: Free €0 with 100 active contacts a month and 3 active automations; Pro €12.99/month with metered active contacts; Annual Pro €1,249/year for 10,000+ active contacts a month; managed accounts from €299/month. Like ManyChat, Inro counts active contacts, so busy months cost more.
Where Inro is stronger
- Story automations and campaigns
- AI agent and team seats
- A broader marketing toolkit
Where DM Flow is stronger
- Flat price: contacts included, no metering
- Rupee billing via Razorpay with UPI and a GST invoice
- Follow-gate on Growth and Pro
- Indian support hours, in English, Hindi or Gujarati
Frequently asked questions
Is Inro available in India?
Yes, Inro works with any Instagram professional account, but it bills in euros, so you need a card that accepts international payments.
Which is simpler to set up?
DM Flow has fewer options and one setup form, so most people are live in under ten minutes. Inro offers more, which takes longer to learn.
Do both use the official Instagram API?
Yes. Neither asks for your Instagram password.
Can I use Inro for stories and DM Flow for comments?
You can, as long as both tools are not answering the same comments.