Jewellery reels get "price?" on almost every piece. Buyers also want to know: real or artificial, plating, certificate, return policy. One clear automated DM answers all of it.
Questions to answer in the DM
- Price
- Material and plating (oxidised, gold-plated, 925 silver, gold with hallmark)
- Certificate or hallmark for precious metals
- Anti-tarnish or care
- Returns and exchanges
- Delivery time
Automations
Per-piece reels
Hi {name}! These kundan earrings are ₹899, gold-plated on brass, with anti-tarnish coating. Free shipping, 7-day exchange.
[Shop the earrings]
Catch-all
- Keywords:
price, rate, link, details - DM: collection page or catalogue
Care guide
- Keyword:
care - DM: care PDF (good for trust and reduces complaints)
For gold and silver jewellers
Prices change with metal rates. Instead of fixed prices in the DM, send:
- A "price on request" form with weight shown
- A WhatsApp link: "Hi, I want today's price for design J24"
Mention hallmarking (BIS HUID for gold) where it applies.
Reels that convert
- Pieces on skin, in daylight
- Styling a single piece three ways
- Gifting under a budget
- Festive and bridal sets with
BRIDALkeyword
A sample setup
| Automation | Scope | Keywords | DM sends |
|---|---|---|---|
| Catalogue | Every post | price, rate, kitna, catalogue | Collection or catalogue |
| Piece reels | That reel | price, details, link | That piece |
| Gold / silver | Fine jewellery posts | price, rate, weight | WhatsApp for today's price |
| Care | Every post | care, tarnish | Care guide |
| Custom | Every post | custom, bridal | Custom order form |
Building trust in the DM
Jewellery buyers worry about quality and fakes. Answer before they ask:
- Material and plating, stated plainly
- Hallmark or certification for precious metals
- Return or exchange policy
- Real photos and videos in daylight
Content ideas
- Pieces on skin, in natural light, with price on screen
- How to style one necklace three ways
- Behind the scenes of plating or polishing
- Gifting guides by budget
Mistakes to avoid
- Calling artificial jewellery "gold" without "plated" or "finish"
- Fixed prices for gold pieces when the day's rate changes
- Ignoring tarnish questions; they predict returns
Frequently asked questions
Should I show weight for gold pieces?
Yes, buyers expect it. Price follows weight and the day's rate.
Can I use a follow-gate for discounts?
Yes for a first-order code. Not for price requests.
How do I reduce returns?
Clear photos, material details in the DM, and size guides for rings and bangles.
What about custom orders?
Keyword custom with a WhatsApp link.