Seeing a working example is the fastest way to write your own auto DM. Each example below has three parts: the keyword people comment, the opening DM (with a button) and the link message. Change the words to fit your brand and you are ready.
Set any of these up in a few minutes with an Instagram comment to DM tool.
1. Clothing boutique
- Keyword: PRICE
- Opening DM: "Hi! 👋 Price and sizes coming right up. Tap below 👇" [Button: Show me]
- Link message: "Here's the full collection with prices 👉 [link]. COD available, delivery in 3-5 days."
2. Home baker
- Keyword: MENU
- Opening DM: "Hello! 🎂 Want this week's menu? Tap below." [Button: Send menu]
- Link message: "Menu + order form 👉 [link]. Orders close Thursday night for weekend delivery."
3. Fitness coach
- Keyword: PLAN
- Opening DM: "Hey! 💪 Free 7-day plan coming your way. Tap below." [Button: Get my plan]
- Link message: "Your plan 👉 [link]. Want coaching? Reply 'COACH' and I'll share details."
4. Skincare brand
- Keyword: ROUTINE
- Opening DM: "Hi! ✨ Here's the routine from the reel. Tap below." [Button: Send routine]
- Link message: "Products used 👉 [link]. Use GLOW10 for 10% off today."
5. Content creator (affiliate)
- Keyword: LINK
- Opening DM: "Hey! 🙌 Follow me so you don't miss the next one, then tap below." [Button: Send link]
- Link message: "All products from the reel 👉 [link] (affiliate links)."
6. Real estate agent
- Keyword: DETAILS
- Opening DM: "Hello! 🏡 Sending the brochure and price for this flat." [Button: Send details]
- Link message: "Brochure 👉 [link]. Site visit? Book a slot here 👉 [link]."
7. Online course or coaching institute
- Keyword: DEMO
- Opening DM: "Hi! 📚 Free demo class details below." [Button: Send details]
- Link message: "Register for the free demo 👉 [link]. Seats are limited."
8. Restaurant or cloud kitchen
- Keyword: ORDER
- Opening DM: "Hey foodie! 🍕 Tap for today's menu and offer." [Button: Show menu]
- Link message: "Order direct 👉 [link] and get free dessert above ₹499."
9. Jewellery brand
- Keyword: RATE
- Opening DM: "Namaste! 💍 Sending the design code and price." [Button: Send price]
- Link message: "Design + price 👉 [link]. Need it customised? Reply here, we'll help."
10. Salon
- Keyword: BOOK
- Opening DM: "Hi! 💇♀️ Want this look? Tap below to book." [Button: Book now]
- Link message: "Book your slot 👉 [link]. First visit: 15% off."
11. Event or workshop
- Keyword: PASS
- Opening DM: "Hey! 🎟️ Passes are live. Tap for the link." [Button: Get passes]
- Link message: "Early-bird passes 👉 [link]. Price goes up on Sunday."
12. Festive sale (any brand)
- Keyword: DIWALI
- Opening DM: "Happy Diwali! 🪔 Your festive code is ready. Tap below." [Button: Send code]
- Link message: "Use code DIWALI15 for 15% off 👉 [link]. Valid till midnight."
What makes these work
- One clear keyword, said in the reel and written in the caption
- A button in the first DM, so the person replies and the conversation opens
- The exact link, not your homepage
- One reason to act now: a code, a deadline or limited stock
Add a follow-gate to any of these to grow followers at the same time.
Related reading
Frequently asked questions
How long should an auto DM be?
Short. Two or three lines in the opening DM and one clear link in the next. People read DMs on their phone.
Should I use emojis in auto DMs?
A few, yes. They make the message feel friendly. Avoid filling the message with them.
Can I use Hindi or Hinglish?
Yes. Keywords and messages work in any language or script.
Can I send a different message to different keywords?
Yes. Create separate automations, for example one for PRICE and one for SIZE, each with its own message.